Since 1994, Ruffwear has always done things a little differently. We're driven by our shared passion for the canine-human connection. We're proudly self-funded, and by managing our business with thoughtfulness and intention, and reinvesting our profits, we have the freedom to pursue purpose rather than profit, to innovate, and to seek continuous improvement in everything we do.
We are an adventurous and curious group. We’re self-reliant, but we’re also collaborative. We push the boundaries, but we don’t take unnecessary risks. We believe in honesty, transparency, and integrity, and we honor each other’s hard work by offering gratitude and respectful feedback. We treat each other like family with support and trust.
And we have fun. We go skiing together – and rafting, and camping, and hiking. We gather around the breakfast table, toasting coffee and OJ, and meet for beers after work. We take our dogs to the dog park, and when we need a laugh, we let them run off leash in the office. We’re passionate, and we love what we do. Sometimes we cry tears of joy or frustration together – we might be a little sensitive, but hey, we’re dog people
Since 1994, Ruffwear has been dedicated to building gear for outdoor athletes and their human companions. We believe that our products should perform and that performance should be measured by the ability to enhance our outdoor adventures with our dogs. These guiding principles, along with a desire to push the boundaries and explore, are what fuel our soul and drive us to create the best dog gear possible. Thanks for sharing the adventure with us.
As a company dedicated to making great product, our definition of success includes embracing our responsibility to our community and to our planet. Sometimes stated as "doing well by doing good," to us this means conducting our business in a way that maximizes the good we can do in the world while being mindful of the impact we have on the planet. We are therefore committed to a continuing process of reviewing and improving our product and our practices to increase the positive impacts of our business while reducing unnecessary harm.
At Ruffwear, we are grateful for those whose work makes a difference in the lives of dogs, from effective adoption efforts, to support of working dogs, to protection of wild places where people and dogs play. Ruffwear is proud to partner with these organizations that share our beliefs. We feel that through our partnerships, we can truly make an impact, create opportunities that strengthen the bond between humans and their dogs, and ensure a lifetime of adventures to come.
Working dogs and their human partners have been part of Ruffwear’s heart and soul since we launched the first collapsible dog bowl in 1994. From mountain snowstorms to urban disaster zones, working dogs and handlers have put our gear through rigorous testing in every type of environment and have provided invaluable feedback on fit, durability, and performance. As a young company in the nineties, these partnerships and learning experiences.
Since 1994, Ruffwear has always done things a little differently. We're driven by our shared passion for the canine-human connection. We're proudly self-funded, and by managing our business with thoughtfulness and intention, and reinvesting our profits, we have the freedom to pursue purpose rather than profit, to innovate, and to seek continuous improvement in everything we do.
We are an adventurous and curious group. We’re self-reliant, but we’re also collaborative. We push the boundaries, but we don’t take unnecessary risks. We believe in honesty, transparency, and integrity, and we honor each other’s hard work by offering gratitude and respectful feedback. We treat each other like family with support and trust.
And we have fun. We go skiing together – and rafting, and camping, and hiking. We gather around the breakfast table, toasting coffee and OJ, and meet for beers after work. We take our dogs to the dog park, and when we need a laugh, we let them run off leash in the office. We’re passionate, and we love what we do. Sometimes we cry tears of joy or frustration together – we might be a little sensitive, but hey, we’re dog people
As a company dedicated to making great product, our definition of success includes embracing our responsibility to our community and to our planet. Sometimes stated as "doing well by doing good," to us this means conducting our business in a way that maximizes the good we can do in the world while being mindful of the impact we have on the planet. We are therefore committed to a continuing process of reviewing and improving our product and our practices to increase the positive impacts of our business while reducing unnecessary harm.
At Ruffwear, we are grateful for those whose work makes a difference in the lives of dogs, from effective adoption efforts, to support of working dogs, to protection of wild places where people and dogs play. Ruffwear is proud to partner with these organizations that share our beliefs. We feel that through our partnerships, we can truly make an impact, create opportunities that strengthen the bond between humans and their dogs, and ensure a lifetime of adventures to come.
At Ruffwear, we are grateful for those whose work makes a difference in the lives of dogs, from effective adoption efforts, to support of working dogs, to protection of wild places where people and dogs play. Ruffwear is proud to partner with these organizations that share our beliefs. We feel that through our partnerships, we can truly make an impact, create opportunities that strengthen the bond between humans and their dogs, and ensure a lifetime of adventures to come.
Working dogs and their human partners have been part of Ruffwear’s heart and soul since we launched the first collapsible dog bowl in 1994. From mountain snowstorms to urban disaster zones, working dogs and handlers have put our gear through rigorous testing in every type of environment and have provided invaluable feedback on fit, durability, and performance. As a young company in the nineties, these partnerships and learning experiences.